# Blueprint: a guide for first time founders

Founder and CEO Rajeev Behera shares how Every is purpose built for founders. Rajeev's blueprint for how to start a company built to last.

## Company Formation

Explore tutorials and guides to help you structure your company for the best possible outcomes.

[**When and how to incorporate your startup**  
4  
Min Read](/content/blueprint-posts/when-and-how-to-incorporate-your-company/index.html)

[**Startup Incorporation FAQs**  
3  
Min Read](/content/blueprint-posts/startup-incorporation-faqs/index.html)

## How to launch your product

Explore tutorials and guides to help you structure your company for the best possible outcomes.

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## How to raise a seed round

Learn how to raise a seed round with confidence — from crafting your story to building momentum, finding investors, and closing your first meaningful funding.

[**The Best Incubators and How to Apply to Them**  
5  
Min Read](/content/blueprint-posts/the-best-incubators-and-how-to-apply-to-them/index.html)

[**How to Write a Killer Application for Top Startup Incubators**  
4  
Min Read](/content/blueprint-posts/how-to-write-a-killer-application-for-top-startup-incubators/index.html)

## How to manage your cash after you raise funding

Learn the smartest ways to manage your cash after raising funding — from extending runway to optimizing spend, boosting efficiency, and avoiding common financial mistakes.

[**How Founders Should Think About Treasury Management**  
2  
Min Read](/content/blueprint-posts/how-founders-should-think-about-treasury-management/index.html)

## Sales

Learn founder-led sales essentials — how to close your first deals, build trust, and create a repeatable sales script before hiring a sales team.

[**When to Hire Your First Salesperson**  
3  
Min Read](/content/blueprint-posts/when-to-hire-your-first-salesperson/index.html)

[**How to Pitch Your First Customers**  
6  
Min Read](/content/blueprint-posts/how-to-pitch-your-first-customers/index.html)

**What Startup Founders Can (and Can't) Do With Company Cash**  
Your investors funded you to build, not manage a portfolio. Stick to three buckets — FDIC checking, AAA money markets, and T-bills — and move on  
4  
Min Read: [https://www.every.io/blueprint-posts/what-startup-founders-can-and-cant-do-with-company-cash](/content/blueprint-posts/what-startup-founders-can-and-cant-do-with-company-cash/index.html)  
**The Founder's Guide to Cutting Health Insurance Costs Without Cutting Coverage**  
A GCHRA pairs a lower-premium plan with an employer-funded HRA to cover the deductible — saving founders ~12% on health insurance without cutting coverage  
3  
Min Read: [https://www.every.io/blueprint-posts/the-founders-guide-to-cutting-health-insurance-costs-without-cutting-coverage](/content/blueprint-posts/the-founders-guide-to-cutting-health-insurance-costs-without-cutting-coverage/index.html)  
**The Best Incubators and How to Apply to Them**  
Learn how incubators help startups grow through funding, mentorship, and resources—plus tips on applying and choosing the right one for you.  
5  
Min Read: [https://www.every.io/blueprint-posts/the-best-incubators-and-how-to-apply-to-them](/content/blueprint-posts/the-best-incubators-and-how-to-apply-to-them/index.html)  
**How to Write a Killer Application for Top Startup Incubators**  
Get into YC or Techstars: how to craft a killer startup incubator application that highlights your pitch, team, and market traction.  
4  
Min Read: [https://www.every.io/blueprint-posts/how-to-write-a-killer-application-for-top-startup-incubators](/content/blueprint-posts/how-to-write-a-killer-application-for-top-startup-incubators/index.html)  
**When and how to incorporate your startup**  
Ready to flip the incorporation switch? Our fun founder guide to Delaware C-Corps covers perfect timing, pitfall dodges, and investor-wooing secrets.  
4  
Min Read: [https://www.every.io/blueprint-posts/when-and-how-to-incorporate-your-company](/content/blueprint-posts/when-and-how-to-incorporate-your-company/index.html)  
**Startup Incorporation FAQs**  
Ready to level-up your startup? Learn when to incorporate, dodge IP traps, lock in founder equity & impress investors—Delaware C-Corp made easy.  
3  
Min Read: [https://www.every.io/blueprint-posts/startup-incorporation-faqs](/content/blueprint-posts/startup-incorporation-faqs/index.html)  
**When to Hire Your First Salesperson**  
We've crammed the most important information into this post to help you set up your new publication.  
3  
Min Read: [https://www.every.io/blueprint-posts/when-to-hire-your-first-salesperson](/content/blueprint-posts/when-to-hire-your-first-salesperson/index.html)  
**How to Pitch Your First Customers**  
A full overview of the Ghost editor, so you can start creating right away.  
6  
Min Read: [https://www.every.io/blueprint-posts/how-to-pitch-your-first-customers](/content/blueprint-posts/how-to-pitch-your-first-customers/index.html)  
**How Founders Should Think About Treasury Management**  
Shield your startup’s oxygen—cash—with a rock-solid, founder-led treasury game plan. Protect every dollar, extend runway, and keep investors sleeping soundly.  
2  
Min Read: [https://www.every.io/blueprint-posts/how-founders-should-think-about-treasury-management](/content/blueprint-posts/how-founders-should-think-about-treasury-management/index.html)