Blueprint: a guide for first time founders

Founder and CEO Rajeev Behera shares how Every is purpose built for founders. Rajeev's blueprint for how to start a company built to last.

Company Formation

Explore tutorials and guides to help you structure your company for the best possible outcomes.

When and how to incorporate your startup
4
Min Read

Startup Incorporation FAQs
3
Min Read

How to launch your product

Explore tutorials and guides to help you structure your company for the best possible outcomes.

No items found.

How to raise a seed round

Learn how to raise a seed round with confidence — from crafting your story to building momentum, finding investors, and closing your first meaningful funding.

The Best Incubators and How to Apply to Them
5
Min Read

How to Write a Killer Application for Top Startup Incubators
4
Min Read

How to manage your cash after you raise funding

Learn the smartest ways to manage your cash after raising funding — from extending runway to optimizing spend, boosting efficiency, and avoiding common financial mistakes.

How Founders Should Think About Treasury Management
2
Min Read

Sales

Learn founder-led sales essentials — how to close your first deals, build trust, and create a repeatable sales script before hiring a sales team.

When to Hire Your First Salesperson
3
Min Read

How to Pitch Your First Customers
6
Min Read

What Startup Founders Can (and Can't) Do With Company Cash
Your investors funded you to build, not manage a portfolio. Stick to three buckets — FDIC checking, AAA money markets, and T-bills — and move on
4
Min Read: https://www.every.io/blueprint-posts/what-startup-founders-can-and-cant-do-with-company-cash
The Founder's Guide to Cutting Health Insurance Costs Without Cutting Coverage
A GCHRA pairs a lower-premium plan with an employer-funded HRA to cover the deductible — saving founders ~12% on health insurance without cutting coverage
3
Min Read: https://www.every.io/blueprint-posts/the-founders-guide-to-cutting-health-insurance-costs-without-cutting-coverage
The Best Incubators and How to Apply to Them
Learn how incubators help startups grow through funding, mentorship, and resources—plus tips on applying and choosing the right one for you.
5
Min Read: https://www.every.io/blueprint-posts/the-best-incubators-and-how-to-apply-to-them
How to Write a Killer Application for Top Startup Incubators
Get into YC or Techstars: how to craft a killer startup incubator application that highlights your pitch, team, and market traction.
4
Min Read: https://www.every.io/blueprint-posts/how-to-write-a-killer-application-for-top-startup-incubators
When and how to incorporate your startup
Ready to flip the incorporation switch? Our fun founder guide to Delaware C-Corps covers perfect timing, pitfall dodges, and investor-wooing secrets.
4
Min Read: https://www.every.io/blueprint-posts/when-and-how-to-incorporate-your-company
Startup Incorporation FAQs
Ready to level-up your startup? Learn when to incorporate, dodge IP traps, lock in founder equity & impress investors—Delaware C-Corp made easy.
3
Min Read: https://www.every.io/blueprint-posts/startup-incorporation-faqs
When to Hire Your First Salesperson
We've crammed the most important information into this post to help you set up your new publication.
3
Min Read: https://www.every.io/blueprint-posts/when-to-hire-your-first-salesperson
How to Pitch Your First Customers
A full overview of the Ghost editor, so you can start creating right away.
6
Min Read: https://www.every.io/blueprint-posts/how-to-pitch-your-first-customers
How Founders Should Think About Treasury Management
Shield your startup’s oxygen—cash—with a rock-solid, founder-led treasury game plan. Protect every dollar, extend runway, and keep investors sleeping soundly.
2
Min Read: https://www.every.io/blueprint-posts/how-founders-should-think-about-treasury-management